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Discussion of a Master's Thesis at Zarqa University about Product Packaging and Consumer Purchase De
Date 05-05-2021


 جامعة الزرقاء - مناقشة رسالة ماجستير في جامعة الزرقاء حول تغليف المنتج وقرار شراء المستهلك

            It was discussed at Zarqa University on Sunday, 2/5/2021 using visual communication technology, a master’s thesis, written in English, by the student Othman Marwan Zaabalawi in the marketing program entitled: “The Moderating Role of Demographic Variables on the Relationship between Product and Consumer Purchasing Decision". A Field Study on Consumers of Frozen Foodstuff Products in Amman city- Jordan.

            The viva committee consisted of Prof. Dr. Zakaria Azzam as supervisor and chairperson, Prof. Dr. Ghaith Abdullah as an external examiner from the American University, and Prof. Dr. Mustafa Al Sheikh and Dr. Iyad Khanfar as internal examiners.

            The discussion, in which the student was awarded a successful result, was attended by a number of faculty members and graduate students in the Faculty of Economics and Administrative Sciences.