The Faculty of Economics and Administrative Sciences held a scientific symposium on Wednesday, November 13^th, 2024, entitled "Neuromarketing and Its Impact on the Purchase Decision”.

The symposium was attended by Prof. Dr. Tariq Mobaideen, the Dean of the Faculty of Economics and Administrative Sciences, and a number of faculty members and students at the Faculty.

The seminar, presented by Dr. Imam Ali Al-Sayed, aimed to enhance knowledge of the latest shopping methods and their impact on the purchase decision.

Prof. Dr. Tariq Mobaideen confirmed that the faculty is working to maintain continuous communication with students by holding seminars, workshops and scientific days that help students hone their skills and experiences and help them find real opportunities for self-development.